A commercial for Modelo beer features former Redding smokejumper Jon Hernandez, now a lieutenant with the Kirkland Fire Department in Washington.
In the two-minute version of the commercial above he tells his story about how he got into wildland firefighting.
You’re more likely to see on television the 30-second edition, below.
Here are a couple of tweets from Lt. Hernandez:
Good to see the old bros getting at it early https://t.co/h41bNMEIv3
— jon hernandez (@jonny_noH) February 24, 2017
Heavy heart today. 19 hotshots in AZ on the mind. Close knit family, Here is a pic of my last fire as a smokejumper pic.twitter.com/oikohkdUah
— jon hernandez (@jonny_noH) July 1, 2013